Strong foundations for strong futures

Made for kids. Built for parents who care what their kids watch.

The reason most “kids’ channels” feel a bit off isn’t the content; it’s the incentives. Most of them are designed to maximise watch time. Ours isn’t.

A quick rundown

How we keep it safe.

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We flag every video as "Made for Kids" on YouTube, so there are no personalised ads and no comments aimed at kids.

What we don't do
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We don't track your child's behaviour.

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We use simple, cookieless analytics on this site.

What we don't do
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We don't run Google Analytics or any ad pixels.

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We collect no personal data from children.

What we don't do
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We don't ask for kids' names, ages, schools, or photos.

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We use double opt-in for emails, and only adults aged 18+ can sign up.

What we don't do
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We don't buy or sell email lists.

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We keep our videos calm, with no flashy edits or dopamine loops.

What we don't do
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We don't chase engagement at the cost of your child's attention.

Full detail is in our Privacy Policy.

What's in each episode

Short, complete, talk-about-able.

Each episode is 8–14 minutes. They stand alone; you don't have to watch them in order. Every episode includes:

  • A clear concept: one big idea at the heart of each video.
  • One or two recurring characters who reappear across the series.
  • A "talk to your grown-up" prompt or two, natural openings for a conversation later.
  • A short adults-only note at the end, pointing you back here for resources to help you carry the conversation on at home.
  • No cliffhangers and no hidden product placements; each episode is a complete story on its own.
How parents use it

Two ways most families use the series.

1

Watch together (best for ages 5–8)

Sit with your child, watch one episode, then talk about it for two minutes. Our how to watch with your kid guide has prompts that work.

2

Watch and follow up (best for ages 8–12)

Let your child watch on their own, then bring it up at dinner. The episode pages give you talking points so you don't have to remember everything.

You also have the option to use the resources in the shop (workbooks, sorting games, family guides) to extend what they learn.

Got questions?

A short bank of the questions we get most.

Ages, screen time, how we make the videos, what we collect, refunds: see the FAQ →

Try it free

Start with a free resource.

Pop in your email and we'll send you the printable resources we're giving away free, ready to print at home.

Get the free resources →